Category Archives: Data

Useful text routines in Excel 2007

Although we usually think of Excel as an application devoted to working with numbers, users often are called upon to import and format text. While the basic text formatting functions — choosing a font, underlining text, searching or correcting spelling … Continue reading

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Five useful Excel routines for non-programmers

You’re a marketer, not a programmer, and you’ve been tasked with managing an Excel list for a DM or email campaign. There it sits, looking beautifully arranged and ready to go. But like most data files, this one may be … Continue reading

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Avoid these common errors when using Excel as a data file

Although Excel is a wonderfully flexible tool for handling data such as contact lists, its convenience can come with a hidden cost. If you use Excel to gather, sort and share information with suppliers, be on your guard. Suppliers usually import your data … Continue reading

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