Category Archives: Direct Mail

More fun with postcards

Posted on September 7, 2011 by Joe Goski

The good folks at Canada Post have done it again — they’ve given me another way to pepper my mother with postcards.1 This time it’s a dedicated website at www.picturepostcard.ca. In a previous post, I described how customers can use an … Continue reading →

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Don’t miss the Christmas card marketing opportunity

Posted on August 18, 2011 by Joe Goski

Thinking Christmas cards in August? I am. Recently, while visiting a customer’s office, I saw one of the cards we sent last year. It was another reminder that these seasonal messages should be a don’t-miss part of every B2B markter’s schedule.

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Five useful Excel routines for non-programmers

Posted on August 15, 2011 by Joe Goski

You’re a marketer, not a programmer, and you’ve been tasked with managing an Excel list for a DM or email campaign. There it sits, looking beautifully arranged and ready to go. But like most data files, this one may be … Continue reading →

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The long shelf-life of mailed messages

Posted on August 2, 2011 by Joe Goski

Have you ever wondered what happens to a message when it is mailed out? Does it have staying power? Can it inspire someone to take action, weeks or months after it has been delivered? Here’s an interesting indicator. Last year, … Continue reading →

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Mail and email contribute to building event attendance

Posted on August 2, 2011 by Joe Goski

In a recent post, I described the multi-channel process we used to invite customers and prospects to an event announcing that we had achieved carbon neutrality at our Mississauga production facility. Our business objectives were to reinforce our environmental message … Continue reading →

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Using multiple channels to build attendance at an event

Posted on July 25, 2011 by Joe Goski

Lowe-Martin reached a milestone this spring by achieving carbon neutrality for our Mississauga production facility through a partnership with Carbonzero, a leader in the field of carbon reduction strategies. The Lowe-Martin Group is now officially recognized as a Carbonzero Certified … Continue reading →

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