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Category Archives: General
In the Loupe available for download
In the Loupe — a newsletter featuring information about new products or services, marketing trends, and updates from Lowe-Martin’s staff — is produced quarterly. Copies may be downloaded from this site. 2013 Issue 2 Contents Playing the name game Carbon offsets Dimensional admail PharmaSolutions … Continue reading
Posted in General, Marketing
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Bloom where you’re planted
Last fall, at a public meeting about volunteering, an audience member asked a pointed question: “I’m new to this community and I may be posted to another city within a year or two. I don’t know how much I can … Continue reading
Reducing the budgetary and environmental burden of print
A recent post on ZDNet caught my eye with the question “Better to Print In-House or Outsource?” The main point of the brief article was uncontroversial: The lesson learned is that accurate forecasting of print needs, whether using in-house or … Continue reading
Posted in Digital Print, General
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Useful text routines in Excel 2007
Although we usually think of Excel as an application devoted to working with numbers, users often are called upon to import and format text. While the basic text formatting functions — choosing a font, underlining text, searching or correcting spelling … Continue reading
A warm welcome to new colleagues from Dollco
Today, we welcome the employees of Dollco Integrated Print Solutions to the Lowe-Martin Group. Dollco is one of the storied companies in the Ottawa region, having received its charter in 1918 as the Dominion Loose Leaf Company. Over the years, … Continue reading
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Is Google the new scrapbook?
In my days as a grad student, I spent hour after hour in the Public Archives of Canada, immersed in letters, diaries, memos and official reports composed in western Canada a century earlier by government officials, missionaries, merchants and settlers. The information … Continue reading
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A penny for your thoughts
What’s a penny worth? When I was a youngster, a penny meant the world to me. With a single penny, I could buy a handful of mojos or three jawbreakers; the jawbreakers were a special treat because three of them could be made … Continue reading
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Which list is more important to you?
Lists, lists, lists! I have so many lists that I’ve had to develop a list of lists, just to keep things straight. Our culture promotes list-mania. From life coaches to self-help authors to late-night comedians, everyone pushes a list: 10 foods to avoid, 10 … Continue reading
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