Monthly Archives: August 2011
Thinking Christmas cards in August? I am. Recently, while visiting a customer’s office, I saw one of the cards we sent last year. It was another reminder that these seasonal messages should be a don’t-miss part of every B2B markter’s schedule.
You’re a marketer, not a programmer, and you’ve been tasked with managing an Excel list for a DM or email campaign. There it sits, looking beautifully arranged and ready to go. But like most data files, this one may be … Continue reading
In late June, there came another reminder that all things are related. A tweet read on my iPhone pointed me to a website promoting a new book format inspired in part by the iPhone. Flipbacks are promoted as cool and portable, just like an … Continue reading
Have you ever wondered what happens to a message when it is mailed out? Does it have staying power? Can it inspire someone to take action, weeks or months after it has been delivered? Here’s an interesting indicator. Last year, … Continue reading
In a recent post, I described the multi-channel process we used to invite customers and prospects to an event announcing that we had achieved carbon neutrality at our Mississauga production facility. Our business objectives were to reinforce our environmental message … Continue reading