Make your message matter

The Lowe-Martin Group has been at the forefront of variable print services since 1994. We have continuously invested in the most versatile and robust technology available and have remained on the cutting-edge of variable data imaging capabilities. The software used by Lowe-Martin has the versatility to manage and merge data and static files with as much as 100% change for each output. This affords clients the opportunity to truly target their audience and has been proven to dramatically improve response and return rates.

How does it work?

Variable print integrates document design with customer-specific data and graphics, making every printed piece unique and customised to the recipient. The application can be as simple as adding the end-user’s name to the piece, or as complex as creating an entire document of fully personalised information. This customised document can then be printed in either black & white or full colour. Variable print is a well-tested and stable technology that allows for a calculation of cost per customer, rather than a cost per printed piece.

Advantages of Variable Print

• Creates more effective documents to improve response rates
• Generates greater results for increased profits
• Increases the value of customer relationships
• Provides a competitive edge
• Creates opportunities for business growth
• Generates a better return on investment (ROI) per document
• Allows quick turnaround times for tight deadlines
• Eliminates inventory by printing only what is needed

Applications

• Versioning and Customisation

  Incorporate targeted images and text with personalised information to produce a unique composition, customised to the demographics or psychographics of the recipient.

  
  
• Personalised Materials

  Customise basic name and address information designed in a creative, attention-getting way to produce unique pieces for each recipient.

  
  
• 1-to-1 Marketing Communications

  Create pieces that are more complex and highly personalised, relying on unique text, image, graphical and format content, and designed based on specific recipient profile information.

  
  
• Web-to-print Programs

  Create web-originated applications that can include template-based on-line page composition and a variety of document specification choices. An automated workflow allows remote ordering, proofing and fulfillment for efficient personalised or customised printed material production.