From desktop to doorstep

Lowe-Martin’s sophisticated global customer base requires innovative solutions that complement strategic initiatives and mandates. In response to this need, Lowe-Martin established an e-business group in 1997 to focus on developing unique, integrated communications management tools, which allow our customers to order on-line (B2B and B2C), proof online and access real-time inventory management information.

We develop and operate systems that focus on delivering increased revenues for our clients through the application of advanced technology to enterprise processes. Our rich history of success and innovation in the field has taught us that integration of web technologies with digital and offset print produces significant cost savings, improved efficiencies and higher response rates.

Lowe-Martin’s e-business capabilities extend from simple integrated web and call centre order management to outsourced enterprise-level processes. These include marketing material systems that enable companies to offer sophisticated collateral assembly based on individual business rules, language and purpose. These robust on-line ordering tools are customisable and branded to each client’s own corporate look and feel. They can be used to customise, edit and order documents on-line for black & white and full colour offset, digital, on demand and variable data printing.

Imagine being able to empower the person closest to the transaction with fi nely crafted messages designed for each specifi c business opportunity, on media that lasts longer than a conversation. Lowe-Martin’s vision is that true 1-to-1 marketing is more than a database exercise; it involves empowering people and infl uencing decisions that contribute to the top line.

Features include:

• The ability to search by partial or complete part number, title, keyword, audience, product family, language, or type of collateral
• Real-time inventories directly linked to Lowe-Martin’s warehouse management system with reporting on inventories, current orders, recent transactions, backorders, receipts and customer returns
• Scalable user base
• Data mining to capture purchasing patterns
• Real-time on-line proofing of documents
• The ability to upload and integrate complex mailing lists
• Payment processing handled immediately in a fully secure transaction environment
• The ability to create multi-lingual sites
• The ability to integrate with enterprise resource planning systems (ERP)

Benefi ts include:

• Reduced administrative cost and effort
• Effective outsourcing of non-core business processes
• Reduced document obsolescence
• Reduced time-to-market
• Tight integration with customer’s work processes