Have you ever wondered what happens to a message when it is mailed out? Does it have staying power? Can it inspire someone to take action, weeks or months after it has been delivered?
Here’s an interesting indicator. One of our customers divided their national customer-base into six groups and mailed the same newsletter to one of those groups each month from July to December. The newsletter content included an invitation to enter a contest by visiting a personalized website (PURL) we had created. The contest closed December 31.